configure checks if you have lcov & genhtml; these can be specified
with --with-lcov and/or --with-genhtml.

If they are available, then make coverage does the following:

- make clean, then make check with CC=gcc and CFLAGS set so that
  inputs for gcov/lcov are generated.

- lcov creates the src/coverage subdir and generates a targetfile
  there.

- genhtml generates HTML reports in src/coverage.